I am a big fan of using bounce rates to analyse what is happening on your website. I have blogged on this a couple of times on eMarketingMatters.co.uk, but I have just been trawling YouTube for some Google Analytics information and found the following video clip by Avinash Kaushik. There is no better source on Google Analytics, so if you want to understand the importance of bounce rates please watch the video – run time is just under 5 minutes.