You know how important your website is as a marketing tool for your business, but do you have the information you need to make sure it provides you with a good return on your investment?
Do you understand how visitors behave on your website?
Do you have the time to review all of the information that analytics gathers so that you can influence visitor behaviour?
The most common answer to these questions is no, and the usual reason is that you spend your time on doing the things you are best at – running your business!
This is where we can help.
Once we have audited the last 3 months or so of your analytics data, we will create a benchmark which will form the basis against which future performance can be guaged. We will agree with you the information you need to help your decision making, and set some Key Performance Indicators, which will become the basis of the monthly reports we will provide to you.
The reporting will reflect what you need in support of your business, it will not be a one size fits all approach! The data will be segmented so that analyses that mean something and can drive action are produced. By way of example these are some of the analyses we provide:
- How many goal conversions result from the different traffic mediums
- Landing page bounce rates relative to traffic medium and source
- How AdWord position influences click through rate
- Which referral sources deliver most new visitors
- Comparison of conversions resulting from new and returning visitors
Your monthly report will also include our recommenations based on these findings. There is no simpler way for you to gain great insight into how your website performs, coupled with clear recommendations and strategies to improve your return on investment.
Call us now on 08456 435 350 for further information and an initial consultation.