Website Analytics, Traffic and Performance Measurement, Conversion Strategies

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Is your website measurably successful?

Image of measurement chartsDo you know how well your website performs for your business? Are you able to make informed changes to your website that will improve the way it works to attract and convert more customers?

Unless you have a good measurement system and processes in place, it is unlikely that you will be maximising the potential of your website. This is where website analytics can help you. Analytics will tell you what is happening on your website, and unlike the older technologies that reported meaningless metrics such as ‘hits’, will allow you to understand in detail which pages are most often visited, what key words led to your website and much more ….


Do you understand visitor behaviour?

visitors-chartYou probably know how many visitors your site gets, but do you know where they came from and what keyword(s) were used to find you? Do you know which pages were visited, and how many conversions your calls to action generated?

Website analytics can gather all of the data you need to answer these questions. Of course turning that data into actionable information is another story. This is where we can help, we will sift and sort through all of the data that analytics provides. We will segment the data in a variety of different ways and what we present back to you will inform your decision making. If your current reporting makes you think ’so what’, gives us a call and find out how we can make it meaningful!


How well does your website convert?

keyword-chartAre you getting sufficient enquiries or sales from your website? What return on investment do your marketing campaigns deliver? If you don’t know or the performance is not good enough, then we can help to identify any problems and design a conversion strategy that will meet your business objectives.

We will carry out keyword research, review your landing page design, compare your proposition with your competitors, evaluate your conversion ratio and much more. When we are done you will understand exactly what conversion rate is necessary to meet your business objectives and, if the numbers stack up, we will optimise all elements of your campaign.


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